Add Clean Getaway: Meat Waste Joins Biofuels At Luxury Jet Show
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<br>By [Allison](https://www.crunchbase.com/organization/mission-newenergy) Lampert<br>
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's most significant market program in Las [Vegas luxury](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) jets are tempting buyers with their sleek silhouettes, luxurious cabins - and increasingly, their usage of alternative fuels.<br>
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<br>Fuel manufacturers and are eager to display unique kinds of [aviation fuel](https://pitchbook.com/profiles/company/51278-86) considered less hazardous to the climate, from used cooking oil to the definitely less [glamorous](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) meat waste.<br>
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<br>Business jet operators, like airline companies, have actually bowed to ecological pressure on air travel and [devoted](https://www.google.com/search?kgmid=/m/0cqd_rb) to cutting in half carbon emissions by 2050 compared with 2005.<br>
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<br>Their hope is that adopting eco-friendly fuel to suppress emissions might make company jets more appealing to environmentally mindful purchasers - particularly corporations facing questions over sustainability from investors or green project groups.<br>
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<br>The [availability](https://www.pinterest.com.au/missionnewenergy/) of less contaminating private jets could also spare the abundant and popular the negative publicity experienced by Britain's Prince Harry and his wife Meghan over a recent private jet journey to southern France.<br>
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<br>Five Gulfstream jets on [display](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) in Las Vegas are utilizing California-produced fuel from inedible beef tallow.<br>
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<br>The current waste-based fuels consist of "fats, grease and oils that are byproducts of the food industry," said Bryan Sherbacow, chief commercial officer of Boston-based [biofuel](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) manufacturer World Energy, which produces fuel from meat waste utilized by Gulfstream.<br>
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<br>"All of our product is inedible."<br>
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<br>Some of the other 79 aircraft on display are anticipated to be powered by 150,000 gallons of other sustainable fuel mixes expected to be pumped at the program.<br>
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<br>FLIGHT SHAMING<br>
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<br>Private jets represent less than 0.1% of total annual carbon emissions globally, but can discharge, on average, approximately 20 times more carbon emissions per passenger mile than jetliners, according to the London-based private charter company Victor.<br>
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<br>Prince Harry has actually [defended](https://www.businessnews.com.au/Company/Mission-NewEnergy) his occasional usage of private jets to guarantee his family's safety, and has actually stated that on the rare celebrations he does not fly commercially he offsets his emissions.<br>
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<br>But planemakers say [occurrences](https://pitchbook.com/profiles/company/51278-86) such as the furore over his schedule have included fresh difficulties for a market already aiming to [justify](https://www.crunchbase.com/organization/mission-newenergy) its contribution to cutting corporate costs.<br>
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<br>"Incidents of flight shaming including making use of personal jets are unfortunate when you think about that our market has actually provided fuel effectiveness improvements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.<br>
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<br>Bombardier believes increased sustainable fuel use will assist the market make inroads with corporations and wealthy buyers. According to market data, billionaires only have a 19% company jet ownership rate.<br>
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<br>But even an image transformation - with jets sporting stickers like "this airplane flies on renewable fuels" and [organisers adding](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) alternative fuel pumps for checking out planes - is unlikely to satisfy all critics at the Oct 22-24 [luxury jet](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) occasion.<br>
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<br>Environmentalists and some experts remain doubtful that biojetfuels, usually mixed 50-50 with kerosene, will make a considerable effect on public perceptions about luxury travel.<br>
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<br>"No amount of [Jatropha](https://www.zoominfo.com/c/mission-newenergy/346542889) or Brazil-nut fuel can make business jets look eco-friendly," stated aviation expert Richard [Aboulafia](https://www.google.com/search?kgmid=/m/0cqd_rb).<br>
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<br>Demand from company jet operators for [eco-friendly fuels](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) now far goes beyond supply and their interest could drive future production, Sherbacow said.<br>
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<br>World Energy, which produces 40 million [gallons](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) of [biofuel](https://www.crunchbase.com/organization/mission-newenergy) at its California plant, might broaden production approximately 150 million gallons by 2022.<br>
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<br>Corporate charter [companies](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) and experts are also seeing more interest from clients who wish to [purchase carbon](https://www.zoominfo.com/c/mission-newenergy/346542889) credits to offset emissions from their [flights](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4).<br>
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a business jet usage study his company recently completed for a Fortune 500 business.<br>
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<br>"At the end of the day, I believe that rate, expense per hour, variety, speed and efficiency, that's still the (sales) driver. But I think people are ending up being more aware of the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br>
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